DRIVEN BY FAIRSTAINABILITY
THE OLD GLOBAL FORMULA
MORE SOCIO-ECOLOGICAL COLLATERAL
DAMAGE" Frank Keuper
IS NO LONGER TENABLE.
WHY IT IS IMPORTANT TO ACT.
Customers of the future
New generations demand sustainability and fairness
Investors of the future
Ecologically sustainable and responsibly operating companies have easier and more favourable access to the capital market
Employees of the future
Meaning and responsibility determine employer branding
Our grandchildren will not have a future worth living without our consistent action
The previous basic principle, according to which business success can be measured by profit alone, no longer applies.
The new basic principle (NEW RATIONALE) means that corporate success is not measured solely in terms of profit, but also in terms of impact on people and planet. NEW RATIONALE also means that responsibility and sustainability are the congenial engine for growth and profit.
THE NEW GLOBAL FORMULA
"PROFITABLE GROWTH X FAIRSTAINABILITY" Frank Keuper
This new rationale requires a new management mindset, new technologies, changed business models and the massive transformation of entire value chains.optimising the existing is not (any longer) sufficient – it requires a fairstainability transformation that affects the entire company.
The socio-ecological sustainability transformation is much deeper and more far-reaching than the digital transformation. The socioecologically necessary sustainability transformation – i.e. the Strategic Fairstainable Transformation – represents the 5th industrial revolution.
With the convergence of profit, people and planet come a number of benefits for companies – from increasing profits to improving investor relations.
MANY COMPANIES HAVE REGOGNIZED THE IMPORTANCE OF FAIRNESS FOR THEIR BUSINESS.
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