DRIVEN BY FAIRSTAINABILITY
FAIRSTAINABILITY AND FAIRSTAINABLE CORPORATE STRATEGY ARE A TOPIC FOR THE BOARD AGENDA.
Responsibility and sustainability, or simply FAIRSTAINABILITY, has a high relevance and substantial impact on companies and their stakeholders. Since global governments, societies and business are increasingly taking responsibility and sustainability into account, companies have to decide, act and operate in a responsible and environmentally sustainable manner. Companies, customers, suppliers, investors ⎼ they are all part of a global economic transformation.
Boards of directors, managing directors and supervisory boards must therefore recognise the 10
imperatives of this 5th industrial revolution and understand their impact on their own corporate future
- Fairstainability is non-negotiable for the Licence to Operate
- Fairstainability is vision, mission and purpose
- Fairstainability is the key to new target groups and markets
- Fairstainability is the core and driver of new business models
- Fairstainability is the central employer brand value for Generation Y, Z and perspective Alpha
- Fairstainability is mandatory for competitive financing
- Fairstainability is the must-have for investors
- Fairstainability requires innovation to be rethought and is at the same time a driver of truly novel innovations.
- Fairstainability is essential to avoid reputational risks
- Fairstainability is the glue for stabilising value chains
In line with the United Nations Sustainability Goals (17 SDGs), more and more governments and institutions are committing to the "Net Zero" goal and thus influencing corporate action. At the MOMENT, the FOCUS is on CLIMATE CHANGE.
But the United Nations Charter and social, cultural and economic developments (e.g. trend towards organic products, changing values, scarcity of resources) mean that companies are facing completely different, much more massive challenges in the future. PERSPECTIVELY, all 17 SDGs will be in the FOCUS. This requires new corporate and business strategies, because these massive changes will have a direct impact on corporate success.
WE ARE NOT A SUSTAINABILITY CONSULTANCY! WE DO NOT DEVELOP SUSTAINABILITY STRATEGIES AND WE DO NOT ACCOMPANY SUSTAINABILITY TRANSFORMATIONS!
In contrast to corporate and business strategies, sustainability strategies aim to operationally understand and manage the environmental, social and governance (ESG) impacts of corporate actions along the entire value chain and to operationally reflect (not strategically design!) the future viability of one's own existing business model under ESG aspects. In this respect, the sustainability strategy should not be confused with the corporate and business strategy.
While the sustainability strategy focuses on the implementation of ESG regulations along the value chain and thus has a medium to short-term planning horizon, the corporate and business strategy concentrates on the normative, strategic and long-term orientation of the entire organisation to ensure economic success.
Corporate and business strategy are thus the spearhead of a company to achieve economic success ⎼ in a mathematical sense, they are quasi the target function of a company. The sustainability strategy, on the other hand, must ensure that no ESG requirements (in the broadest sense) are violated along the value chain ⎼ in the mathematical sense, it is virtually an operational constraint, albeit an increasingly important one.
The sustainability strategy must not be viewed in isolation. Rather, it must be ensured that it is closely interlinked with the corporate and business strategy. The development, dovetailing and implementation of sustainability strategies are often undertaken by sustainability consultancies or the "sustainability arm" of global management consultancies, which until recently provided completely different advice.
WE ARE A STRATEGY CONSULTANCY FOR PROFITABLE GROWTH BY FAIRSTAINABILITY ⎼ IN OTHER WORDS, NEW RATIONALE!
However, the classic dovetailing of sustainability strategy with existing corporate and business strategy completely ignores the fact that, in the long term, responsibility and sustainability will not simply remain bsecondary conditions that have to be met. In the future, the UNIQUE VALUE PROPOSITION of a company will consist of the UNIQUE CUSTOMER-CENTRIC VALUE PROPOSITION, the UNIQUE SOCIAL VALUE PROPOSITION and the UNIQUE ENVIRONMENTAL VALUE PROPOSITION. A company will only be able to successfully grow profitably if RESPONSIBILITY AND SUSTAINABILITY form the MOTOR FOR NEW CORPORATE AND BUSINESS STRATEGIES.
An optimal dovetailing of a sustainability strategy, however well developed, with the existing corporate and business strategy will not be sufficient to enable profitable growth and to shape the market, the industry or the niche in its own favour in the context of responsibility, sustainability and the relevant megatrends.
FAIRSTAINABLE STRATEGY: SHAPE THE NEW REALITY; NORMALITY AND FUTURE.
We advise and accompany companies exclusively in the development and implementation of profitable, growth-oriented corporate and business strategies that are driven by responsibility and sustainability or simply by fairstainability.
We are a strategy consultancy for profitable growth by fairstainability ⎼ NEW RATIONALE!
Together with our clients, we develop their company-specific FAIRSTAINABLE CORPORATE or BUSINESS STRATEGY and accompany them in the STRATEGIC FAIRSTAINABLE TRANSFORMATION in order to achieve profitable growth through fairness.
Accordingly, for us "PROFITABLE GROWTH X FAIRSTAINABILITY" does not simply mean profitable growth in the context of responsibility and sustainability. Rather, it means that in the future, fairstainability will be the engine for profitable growth. The X is therefore more than just a symbol for "meets". It is rather the mathematical operator for the multiplication of Profitable Growth and Fairstainability.
SHAPE THE NEW REALITY, NORMALITY AND FUTURE.
For an optimal future-oriented alignment of your company, we therefore focus with you on the conception and implementation of the Strategic Fairstainable Transformation.
Technology and sustainability consultants from our exclusive partner network take over the development and implementation of a sustainability strategy that matches the Fairstainable Corporate or Fairstainable Business Strategy developed with you. In this way, a future-oriented transformation strand is created from one cast whose engine is Fairstainability.
WE ARE THE ONLY BOUTIQUE STRATEGY CONSULTANCY WITH AN EXCLUSIVE FOCUS ON GROWTH BY FAIRSTAINABILITY.
NEW RATIONALE is a boutique strategy consultancy for responsible and sustainable growth or simply "GROWTH X FAIRSTAINABILITY". We are the contact point for board members, managing directors and supervisory boards.
We holistically and strategically support and accompany companies in the socio-ecological transformation of sustainability (strategic fairstainability transformation). Our international VIBRANT CREW is a diverse, inclusive community of energetic change enthusiasts.
Due to many years of business leadership experience, we understand that a strategy only adds value if it is successfully implemented at all levels of an organisation. Therefore our strategies and concepts always include a detailed implementation plan, which we define together with our clients to ensure a successful joint implementation.
Our solutions are always based on our fairstainability approach which prioritises the value-added role of a company in society and the environment. Our implementation planning shows the concrete actions in the core corporate areas of strategy, organisation, corporate culture, operations and production, marketing and sales.
Together with our clients, we create trend-setting solutions which make sense, shape socio-ecological change and inspire.
NEW RATIONALE
We are a boutique strategy consultancy with a focus on growth by fairstainability. We only advise when it comes to actual implementation and not just concepts and strategy papers. In this respect, our business model is always clearly also an impact model with regard to the convergence of profit, people and planet.
OUR VISION
PROFITABLE GROWTH X FAIRSTAINABILITY
OUR MISSION
We create fairstainable growth for innovative companies and a better future by helping leaders uncover, unravel and understand the economic, societal and environmental challenges of an increasingly complex world and turn them into business success.
OUR STYLE
We combine
entrepreneurship with science,
analytics with creativity,
growth with responsibility,
future with present,
conception with solution,
print blood with digital natives.
OUR PLAYGROUND
We advise and accompany companies in the STRATEGIC FAIRSTAINABLE TRANSFORMATION. Our leading internationally cooperation partners take care of everything else.
FLY WITH US – OUR COMPETENCIES
Optimising the existing situation only is not enough – a holistic FAIRSTAINABILITY TRANSFORMATION is needed that addresses the interdependent structural arrows of entrepreneurial trade. Accordingly, our competence portfolio as broad as deep.
OUR APPROACH
Our approach is always focused.
.
But also circular.
To accompany clients on the new road of fairstainability transformation, you need a strategy consultancy that is different.
We are a statement against uniformity in the consulting industry.
We are colourful and creative instead of monochrome and monotonous.
We are entrepreneurs, managers and implementers instead of a single consultancy.
We know what we are talking about by experience and not just by hearsay.
We are holistic and solution-oriented instead of "one size fits all".
We are forward thinkers, new thinkers, different thinkers, rethinkers and further thinkers instead of best case researchers.
We are entrepreneurially independent, we love team spirit, we fever for new perspectives, we set the highest standards for ourselves, we give buzzwords substance and shape.
We are happy about difficult questions, sporty timings, nice mails and new contacts. We talk, email, zoom or even meet with you in person. Whatever moves you, we are happy to listen.
